The post is a comprehensive buying guide for digital businesses, covering various aspects like defining business type and budget, validating key metrics such as traffic, revenue, expenses, and profit, checking ownership and transferability of IP and accounts, assessing risks and growth potential, and identifying red flags. It aims to help buyers ask the right questions and ensure clear, safe, and worthwhile deals.
The guide outlines a 5-step process: 1. Define What You Want (Type, Stage, Budget), 2. Validate the Business (Traffic/Users, Revenue, Expenses, Profit), 3. Check Ownership & Transferability (IP, Accounts, Contracts), 4. Assess Risks & Growth Potential (Competition, Growth Channels, Risks), and 5. Red Flags to Watch For (sudden revenue spikes, heavy reliance on single channels, unverifiable data). It also includes tips for sellers to provide summaries with key details and for buyers to request access to analytics.
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