

This post is a guide for individuals looking to sell their SaaS, newsletter, app, or other digital business, offering advice on how to prepare, present, and achieve the best outcome for a sale.
The guide covers key steps including getting financial numbers straight (revenue, expenses, profit, trends), preparing verifiable proof (analytics, user data, ownership), packaging the offer clearly (what's included, asking price, reason for selling), and making the process easy for buyers with a concise executive summary. It also advises on avoiding red flags such as hiding expenses or unclear ownership, and provides pro tips like transparency, clean documentation, and responsiveness for a smooth sale. The community is specified for serious business sales only.
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