A construction company implemented a marketing strategy using QR codes on construction site banners. The QR codes directed potential clients to a storytelling experience showcasing project details, before-and-after photos, and client stories. This strategy generated 9 project requests within two weeks from three sites, demonstrating an effective, low-cost lead generation method.
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The strategy was highly effective, generating 9 project requests in 2 weeks from only 3 sites, bypassing expensive traditional advertising methods like Google Ads and ineffective flyers. It capitalized on existing space to attract passersby.
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